“Sustainable Growth the Dupont Way” by Holliday et al
Sustainability is about developing new markets, they don’t open with eco-efficiency. Huh.
Sustainability Stance: We need to go sustainable so that the world survives, but in meeting it “the motivation for any company must be improved business performance.” Companies will only be able to have a significant impact if they can be sustainable and profitable.
Company culture/propoganda: They value health, safety and the environment. They create value through good science. (Started as an explosives company, interesting.)
3 Pronged Strategy
Integrate Science– Find cross-disciplinary solutions to environmental problems.
Examples: They are finding ways to replace petrochemical components with corn-based ones.
Knowledge Intensity– Add “knowledge content” to products.
Examples: Consulting rather than selling stuff. Knowledge software on running a factory efficiently, consulting on hazardous waste handling, etc.
Productivity Improvement– Takes efficiency from operations ot strategy
Examples: Lots of Six Sigma training for employees and resulting efficiency projects.
Success measured in shareholder value/lb of product. This is a mesure of “knowledge intensity.”
Driven by bundling products with services (consulting with hazmat suits, etc.) Integrating biology and chemistry will let them use more biological processes, dropping SV/lb and efficiency will also drop it.
Business value has come from:
- Selling Services
- Risk reduction with fewer toxins released (risk from stakeholders?)
- Identifying new business models (copying interface)